Digital Transformation Support Pilot Programme Funding support of up to HK$50,000 on a 1:1 matching basis
Facing the digital transformation of society, shortage of manpower, rising costs and other issues, many restaurants have also joined the digital services, include scanning QR codes to place orders and robot food delivery etc. Merchants interested in introducing digital services may consider joining the Digital Transformation Support Pilot Scheme (https://dtspp.cyberport.hk/) on a 1:1 matching basis for the local small and medium enterprises (“SMEs”) with funding support of up to HK$50,000 and the applicant must contribute to at least half of the total cost of the adopted solution. The HK government has already set aside HK$500 million for the matching purposes.
To apply for grant funding, SMEs must belong to the catering or retail industry (excluding F&B) and must be registered in Hong Kong under the Business Registration Ordinance (Cap. 310) with substantive business operation in Hong Kong. They must not be listed companies, statutory bodies or non-governmental organizations subvented by public funding.
3 targeted solution categories
Digital Payment Solutions and Shopfront Sales
- To assist enterprises in automating their payment and calculation workflows, and support electronic payment to open up new payment channels. Systems of this category may also include in-store self-service sales solutions such as self-ordering systems and vending machines. The systems may automatically generate reports through marketing data, allowing enterprises to analyze their business and providing them with a basis for making business decisions.
Online Promotion
- To develop company websites and social media pages for enterprises, or to help them promote their business through online search engines and social media.
Customer Management and Loyalty Solutions
- Systems of this category may support sales promotion activities such as electronic membership programmes and electronic coupons. The systems may also provide functions such as customer support, case management and knowledge base, and provide reports to allow enterprises to effectively view, analyse and manage sales activities, targets, potential customers identified and related follow-up work, so that enterprises can enhance interactions with existing and potential customers, and centrally store customer information and contact records.
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