Foodies Venture 餐飲創投

Don’t need to go ShenzhenMainland restaurants invade Hong Kong 

After the epidemic, many mainland catering brands entered Hong Kong, there are many brands that are very popular among Hong Kong people such as Muwubbq,  Tai Er Chinese sauerkraut fish and Tanyu grilled fish etc., bringing new impact to the local catering industry.  Although in the future Hong Kong people will be able to visit these restaurants directly in Hong Kong, however, compared with mainland, the rents in Hong Kong, labor and material costs are really high, therefore the competitiveness of these mainland restaurants in HK must not be price, it’s about the quality of food and service, freshness, and restaurant decoration etc. 

 Some catering brands coming south 

 Muwubbq 

  • In 2003, Wooden House BBQ was born in Shenzhen.  It has now entered 18 first-tier cities including Beijing, Shanghai, Guangzhou and Shenzhen.  Muwubbq have more than 330 directly operated stores nationwide.  Website: https://www.muwubbq.com/

Nongenji Hunan Cuisine  

  • Founded in Shenzhen in 2017, features Hunan local cuisine, creating Huxiang cultural catering brand.  There are directly operated stores in Guangdong, Beijing, Shanghai, Hong Kong, Singapore and Malaysia.  It is a Shenzhen Hunan cuisine chain restaurant brand.  Website: http://nonggengji.cn/ 

Xita Laotaitai  

  • Xita Laotaitai is one of the most popular barbecue restaurants in mainland China, focusing on Northeastern style barbecue experience.  The reason why the store is called Xita Laotaitai (West tower old lady), it’s because the shop owner was an unemployed old woman, she later started her own business and opened a mobile barbecue stall, slowly developed to this date.  Website: https://www.instagram.com/xitalaotaitai/

Xiabu Xiabu 

  • Founded in Beijing in 1998, listed in Hong Kong in 2014.    Xiabu Xiabu with each hotpot per person format, providing healthy food, allowing customers to choose different flavors and a variety of dishes.  CouCou hotpot is also a restaurant brand owned by this company.  Website: https://www.xiabu.com/index.aspx 

 Mixue Ice Cream & Tea 

  • established 1997 in Zhengzhou, since then it has developed into a national chain brand of fresh ice cream and tea drinks.  They currently have their own factories, supply chains and produce their own core raw materials.  Website: https://www.mxbc.com/  

 Tai Er 

  • Tai Er was established in 2015, specializing in Sichuan pickled fish.  Currently branches have spread to most cities in China, mainly concentrated in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen.  Website: http://macao.taier.net/  

 Tan Yu 

  • 26 December 2013, the first Tan Yu restaurant was opened in Shenzhen Coastal City, invented the first fresh green pepper and sesame grilled fish, on that day, it has set a daily record of 16 table turnovers, with revenue of CNY 180,000/day dining myths.  As of May 2023, Tan Yu covered 80 cities across the country, there are currently more than 300 stores nationwide, it also has branches in Australia, Malaysia, Singapore, Indonesia and in other countries worldwide.  Website: https://tanyuchina.com/ 

 

Source: 
https://hk.ulifestyle.com.hk/topic/detail/20023103 
https://hk.finance.yahoo.com/news/內地餐飲品牌漸擁「香港粉絲」-香港飲食業「好大鑊」?-075358422.html 
en_USEnglish